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It's a long time since I first saw a well known anti-spam service provider pushing out a release saying "~90% of all email received was spam..."  but it still makes me laugh when I see statements like this. The problem here is that if you're an anti-spam company using your own client base to produce these numbers then of course they're going to be high, otherwise your clients wouldn't be clients! One thing I've discovered when selling an anti-spam service is that many people just don't have a spam problem, perhaps for the following reasons;

  1. They haven't published email addresses online
  2. A new company may have a new domain which may not attract spam yet
  3. Their domain name is just too long or weird for spammers to discover.
  4. ... add you own here...
Memo to Marketing and PR people, if you're going to publish stats like this get some proper third party research done, don't use your own client base!

Published: April 22nd 2009 at 11:22pm

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